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Symphony Space / Film

Herb Alpert Is...

Herb Alpert against a bright pink backgrount wih various horn instruments in a grid pattern.


Herb Alpert is different things to different people.

Artist, performer, producer, entrepreneur, philanthropist and so much more.

This uplifting, joyful, and inspiring exploration of his personal and creative journey reveals the critical events, passions, experiences, and challenges that have shaped an extraordinary life and instilled deep within him the desire to make a difference each and every day.

From the spectacular success of Herb Alpert & The Tijuana Brass (no one sold more records in the 60s except The Beatles), through the founding of A&M Records (the most successful independent record label in the history of the music business), to giving away more than $150 million to arts and education programs across the country, we’ll witness the humanity and the humility inherent in everything he does, as well as come to understand the power of creativity to entertain, inspire, heal, and transform.

Your generosity makes possible a vibrant array of music, literature, film, family, and arts education programs!